Content marketing. These two words dominate marketing conferences of today. There’s a reason this subject is on everyone’s mind, as well as the tip of their tongues; it’s highly valuable in the modern marketing world and that’s not debatable.
Content drives the conversations that power the heart of your marketing. It’s also what separates strategic thinkers from out-of-touch marketers— the ability to organize those conversations, align them to buyer personas, and serve them up at the right time. They can be repeated through multiple platforms and different forms. This in turn leads to a strengthened brand awareness, leads, and customer relationships.
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Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.