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There's a Big Picture Here: Putting Content Into Context

January 30, 2014 | Justin Gray | No Comments |

Content marketing. These two words dominate marketing conferences of today. There’s a reason this subject is on everyone’s mind, as well as the tip of their tongues; it’s highly valuable in the modern marketing world and that’s not debatable.

Content drives the conversations that power the heart of your marketing. It’s also what separates strategic thinkers from out-of-touch marketers— the ability to organize those conversations, align them to buyer personas, and serve them up at the right time. They can be repeated through multiple platforms and different forms. This in turn leads to a strengthened brand awareness, leads, and customer relationships.

Read more of this article at Direct Marketing.

 

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