Always be benchmarking customer happiness.
That’s how you fight for your value. You can’t make everyone happy all the time, but you can raise your prices when it becomes necessary. And when is it necessary? When your growing business needs to cover growing costs to continue delivering the value promised by your brand.
Nobody wins in a race to the bottom. You win by solving problems better than the competition. Pricing is your problem, though. I’ve got four suggestions for you. Maintain your value equation and raise your prices without losing customers.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.