Take a Hike! A Price Hike! (Without Losing Customers)

Always be benchmarking customer happiness.

That’s how you fight for your value. You can’t make everyone happy all the time, but you can raise your prices when it becomes necessary. And when is it necessary? When your growing business needs to cover growing costs to continue delivering the value promised by your brand.

Nobody wins in a race to the bottom. You win by solving problems better than the competition. Pricing is your problem, though. I’ve got four suggestions for you. Maintain your value equation and raise your prices without losing customers.

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