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Ricoh Goes From Blasting to Targeting

Last January the company began using Marketo’s marketing automation solution, shortly after the organization implemented a new CRM solution from Salesforce.

This was a lot of internal change in a very short time. So, before Ricoh could start firing off targeted, segmented lead generation messages through its Marketo-Salesforce deployment, there were some unexpected integration issues that needed to be ironed out.

Here’s the story of how LeadMD was able to help them go from blasting to targeting.

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