Last January the company began using Marketo’s marketing automation solution, shortly after the organization implemented a new CRM solution from Salesforce.
This was a lot of internal change in a very short time. So, before Ricoh could start firing off targeted, segmented lead generation messages through its Marketo-Salesforce deployment, there were some unexpected integration issues that needed to be ironed out.
Here’s the story of how LeadMD was able to help them go from blasting to targeting.