Last January the company began using Marketo’s marketing automation solution, shortly after the organization implemented a new CRM solution from Salesforce.
This was a lot of internal change in a very short time. So, before Ricoh could start firing off targeted, segmented lead generation messages through its Marketo-Salesforce deployment, there were some unexpected integration issues that needed to be ironed out.
Here’s the story of how LeadMD was able to help them go from blasting to targeting.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.