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Sales and Marketing Coexistence: Q&A with Ankush Gupta

Justin Gray joins Ankush Gupta of MarTech Advisor to talk sales, marketing, and their ever-evolving ecosystem.

As with any ecoysystem, growth, evolution and disruption is a natural part of the process. The sales and marketing landscape evolves rapidly, and we tend to run after a speeding train to catch it. However, the smartest way to catch up is to step back. Justin says it best, “Tactics create results but not if they are implemented without a strategy.”

Hit the jump below to read more of Justin’s insight around the evolution of sales and marketing, and register for the Allbound CO:LLABORATE conference in Phoenix for a dedicated experience on partner sales and how it can help grow your organization.

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