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Search. Browse. Abandon? How Automation Converts Browsers Into Buyers

Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic in regard to driving sales. But exactly how much use can really be made of the potential customers driven to a site through search engines? Sometimes the details are a bit hazy with direct attribution hard to pin down.

Marketers can drastically increase the rate at which they convert those few words in a search box to the holy grail of end results — a valuable sale — by correctly implementing and using marketing automation platforms in all available channels.

These five steps can help you hook more of the potential leads that come to your site via search.

 

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