Setting Expectations for Social Media's ROI

January 3, 2013 | Justin Gray | No Comments |

Social media’s effectiveness is a function of the planning and thought that go into it, right from the beginning.

Social media continues its reign as the sport that everyone wants to play and that everyone wants to emerge as the star. We all know that having a lack of a social media presence weakens our businesses’ credibility, so we find ourselves in a rat race, clamoring to tame the social media beast while trying to make it dually effortless and effective.

Is it wrong for us to have fallen under social’s spell? Not in the least. In fact…

Leave a Comment

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...