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Setting Expectations for Social Media's ROI

Social media’s effectiveness is a function of the planning and thought that go into it, right from the beginning.

Social media continues its reign as the sport that everyone wants to play and that everyone wants to emerge as the star. We all know that having a lack of a social media presence weakens our businesses’ credibility, so we find ourselves in a rat race, clamoring to tame the social media beast while trying to make it dually effortless and effective.

Is it wrong for us to have fallen under social’s spell? Not in the least. In fact…

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