The Slippery Slope of Accepting Every Customer's Idea

Saying a tactful “no” to a customer can be your best ally in the service industry. It can leverage an everlasting partnership and cement your role as the advisor that you were meant to be.

The axiom “the customer is always right” is imbedded deeply into our society, therefore it seems that that should be the default course of action no matter how asinine a request. The question is, is this really helpful to anyone: you being steamrolled and them getting the lackluster content they wanted? The answer is a firm, resounding no. The rationale behind why, is both very clear and not so clear.

For that reason, we’ve broke down why being extremely agreeable is simply not a good practice and how a sensible disagreement is the better route.

Read the full article at…

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...