The Slippery Slope of Accepting Every Customer's Idea

October 28, 2016 | Justin Gray | No Comments |

Saying a tactful “no” to a customer can be your best ally in the service industry. It can leverage an everlasting partnership and cement your role as the advisor that you were meant to be.

The axiom “the customer is always right” is imbedded deeply into our society, therefore it seems that that should be the default course of action no matter how asinine a request. The question is, is this really helpful to anyone: you being steamrolled and them getting the lackluster content they wanted? The answer is a firm, resounding no. The rationale behind why, is both very clear and not so clear.

For that reason, we’ve broke down why being extremely agreeable is simply not a good practice and how a sensible disagreement is the better route.

Read the full article at…

Leave a Comment

Want more? Here's some related content


#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...

Back to the Marketing Future: From Demand Gen to Account-Based Marketing

Great marketing doesn't require stolen uranium. And while we may not need roads where we're...
Email Subject lines ebook

Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist

With the rise of digital marketing, businesses are using multiple platforms like social media and...