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Social Dysfunction: Three Social Marketing Pitfalls To Avoid

As social media continues its red-hot reign, new social marketing tools continue to arrive. Some are legitimately helpful, many deliver little value — and others are so counter intuitive that they actually detract from your marketing efforts.

The truth is, we have only ourselves to blame. As marketers, we are often so comfortable with “batch and blast” styles of communication that we automatically reach for tools promising automation. Doing so can poison not just social media efforts, but entire brands.

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