| |

Social Selling On Twitter: Are You Doing It Right?

April 10, 2015 | Justin Gray | No Comments |

Social media is here to stay and we’ve all gotten the point that businesses need to have a social presence to truly engage with today’s consumer. How do we do this? By incorporating social selling.

A company’s social media presence is just as much a sales tool as its website, advertising and marketing materials. It’s interconnected in real time, representing the brand to thousands of potential customers.

It has evolved into a more recent concept known as social selling, meaning companies now treat social media as both a way to engage with consumers and, by extension, ultimately sell to them. But it’s not the same as other sales methods. Selling socially necessitates a certain finesse, and we have a few steps that can help.

This article was initially published on momentology.


Leave a Comment

Want more? Here's some related content


#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...

Back to the Marketing Future: From Demand Gen to Account-Based Marketing

Great marketing doesn't require stolen uranium. And while we may not need roads where we're...
Email Subject lines ebook

Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist

With the rise of digital marketing, businesses are using multiple platforms like social media and...