Social media is here to stay and we’ve all gotten the point that businesses need to have a social presence to truly engage with today’s consumer. How do we do this? By incorporating social selling.
A company’s social media presence is just as much a sales tool as its website, advertising and marketing materials. It’s interconnected in real time, representing the brand to thousands of potential customers.
It has evolved into a more recent concept known as social selling, meaning companies now treat social media as both a way to engage with consumers and, by extension, ultimately sell to them. But it’s not the same as other sales methods. Selling socially necessitates a certain finesse, and we have a few steps that can help.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.