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Social Selling On Twitter: Are You Doing It Right?

Social media is here to stay and we’ve all gotten the point that businesses need to have a social presence to truly engage with today’s consumer. How do we do this? By incorporating social selling.

A company’s social media presence is just as much a sales tool as its website, advertising and marketing materials. It’s interconnected in real time, representing the brand to thousands of potential customers.

It has evolved into a more recent concept known as social selling, meaning companies now treat social media as both a way to engage with consumers and, by extension, ultimately sell to them. But it’s not the same as other sales methods. Selling socially necessitates a certain finesse, and we have a few steps that can help.

This article was initially published on momentology.

 

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