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Stop Wasting Time. Instead Focus On Attracting Quality Leads

This article was originally published on Forbes.

In the early startup days, most entrepreneurs will take any lead they can get. If you’ve ever been cornered by fellow founders, you know how passionate (even annoying) they can be at the beginning. Their circles of interest are small; they often have no choice but to dedicate lots of time to chasing any opportunity.

As momentum builds, the pendulum swings past the point of being desperate for an audience. You discover that talking to anyone and everyone isn’t the most efficient way to gain new customers. Every minute you or your employees spend talking to someone who will never say “yes” is a minute you aren’t talking to someone who will.

Instead of wasting your time and resources on the wrong people, use these seven steps to attract quality leads.

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