MENUMENU
| |

Stop Wasting Time. Instead Focus On Attracting Quality Leads

This article was originally published on Forbes.

In the early startup days, most entrepreneurs will take any lead they can get. If you’ve ever been cornered by fellow founders, you know how passionate (even annoying) they can be at the beginning. Their circles of interest are small; they often have no choice but to dedicate lots of time to chasing any opportunity.

As momentum builds, the pendulum swings past the point of being desperate for an audience. You discover that talking to anyone and everyone isn’t the most efficient way to gain new customers. Every minute you or your employees spend talking to someone who will never say “yes” is a minute you aren’t talking to someone who will.

Instead of wasting your time and resources on the wrong people, use these seven steps to attract quality leads.

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...
FearlessModernMarketingCatMeme

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...
Adrath-3

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...