Too many marketers are executing tactics in strategic vacuums.
If Marketing is going to prove itself a revenue center within the organization, it’s got to align sound strategy with real, actual business needs. Newsflash: Marketing needs to prove itself a revenue center within the organization. Therefore, Marketing needs to draw straight lines between KPIs and revenue.
Marketing really likes shiny, new tech. We’re naturally on the cutting edge because we live for the next big idea that will help us connect people and ideas—but we need to ensure we don’t lose sight of why Marketing exists in the first place.
How do you show value in a new investment? Make the jump to find out.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.