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How Strategic Marketing Planning Shows the Value

Too many marketers are executing tactics in strategic vacuums.

If Marketing is going to prove itself a revenue center within the organization, it’s got to align sound strategy with real, actual business needs. Newsflash: Marketing needs to prove itself a revenue center within the organization. Therefore, Marketing needs to draw straight lines between KPIs and revenue.

Marketing really likes shiny, new tech. We’re naturally on the cutting edge because we live for the next big idea that will help us connect people and ideasbut we need to ensure we don’t lose sight of why Marketing exists in the first place.

How do you show value in a new investment? Make the jump to find out.

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