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The Chronicles of Creating a Thought Leadership Campaign: Solidifying the Idea

This article was originally published at Vidyard 

We’ve all seen it: Content that’s informative, that you can really learn from, but is so boring, that you simply can’t focus on the words, allowing your mind to wander away.

Informative content and some fun sprinkled in, are what people need in order to share the content. And, as we all know, shareability is a big component of content marketing. Without sharing, your content is left to wither on your company’s blog page, forgotten.

Creating informative content with an element of fun and humor was our goal as we were crafting an ongoing campaign called Monsters of Funnel, which is a rotating “super group.”

Read on to find out how we put our campaign together in the initial stages, and get some actionable tips you can use in your next campaign.

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