This article was originally published at Vidyard
We’ve all seen it: Content that’s informative, that you can really learn from, but is so boring, that you simply can’t focus on the words, allowing your mind to wander away.
Informative content and some fun sprinkled in, are what people need in order to share the content. And, as we all know, shareability is a big component of content marketing. Without sharing, your content is left to wither on your company’s blog page, forgotten.
Creating informative content with an element of fun and humor was our goal as we were crafting an ongoing campaign called Monsters of Funnel, which is a rotating “super group.”
Read on to find out how we put our campaign together in the initial stages, and get some actionable tips you can use in your next campaign.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.