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The Importance of Buyer Personas in Marketing Automation

This interview originally appeared on the TechnologyAdvice blog.

Justin Gray, CEO of LeadMD, a company that employs the use of Marketo and Salesforce to contribute to the marketing automation in his company. He sits down and discusses issues that companies face, like the buyer personas in marketing automation or deciding between finding or nurturing customers with Clark Buckner of TechnologyAdvice.

Get the answers to the following questions and more:

“For most companies, the focus is normally on net new leads. But nurturing an existing customer is six times less expensive than to actually nurture and sell to a new customer. Have you found this true in your experience?”

“As an industry expert, what are some of the major trends right now concerning buyer personas in marketing automation?

More Q&A here.

 

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