This interview originally appeared on the TechnologyAdvice blog.
Justin Gray, CEO of LeadMD, a company that employs the use of Marketo and Salesforce to contribute to the marketing automation in his company. He sits down and discusses issues that companies face, like the buyer personas in marketing automation or deciding between finding or nurturing customers with Clark Buckner of TechnologyAdvice.
Get the answers to the following questions and more:
“For most companies, the focus is normally on net new leads. But nurturing an existing customer is six times less expensive than to actually nurture and sell to a new customer. Have you found this true in your experience?”
“As an industry expert, what are some of the major trends right now concerning buyer personas in marketing automation?”
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.