Content gets a pretty big head by being termed the “king” when it comes to marketing – but really data is the one and true ruler. The funniest metric that marketers measure is number of leads. When you start talking to marketers about their databases, you can see the pride welling up in their eyes – that is, until you start to dive in to some of the finer points like freshness and duplication.
The fact of the matter is most marketers are grossly misinformed in regards to the validity of their databases. Continue reading this post at funnelholic.com.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.