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The Importance of Clean Data in Your Sales and Marketing Programs

Content gets a pretty big head by being termed the “king” when it comes to marketing – but really data is the one and true ruler. The funniest metric that marketers measure is number of leads. When you start talking to marketers about their databases, you can see the pride welling up in their eyes – that is, until you start to dive in to some of the finer points like freshness and duplication.

The fact of the matter is most marketers are grossly misinformed in regards to the validity of their databases. Continue reading this post at funnelholic.com.

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