| |

The Importance of Clean Data in Your Sales and Marketing Programs

September 27, 2013 | Justin Gray | No Comments |

Content gets a pretty big head by being termed the “king” when it comes to marketing – but really data is the one and true ruler. The funniest metric that marketers measure is number of leads. When you start talking to marketers about their databases, you can see the pride welling up in their eyes – that is, until you start to dive in to some of the finer points like freshness and duplication.

The fact of the matter is most marketers are grossly misinformed in regards to the validity of their databases. Continue reading this post at funnelholic.com.

Leave a Comment





Want more? Here's some related content

mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
BTT_Marketing_Future-2

Back to the Marketing Future: From Demand Gen to Account-Based Marketing

Great marketing doesn't require stolen uranium. And while we may not need roads where we're...
Email Subject lines ebook

Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist

With the rise of digital marketing, businesses are using multiple platforms like social media and...