What drives you?
Ever notice how many people stop looking for work once they find a job? Employee engagement remains a nagging problem for many organizations. As much effort goes into determining if candidates are qualified to do the job, relatively little goes into whether or not they really, truly want the job.
Aligning an employee with tasks and responsibilities they are organically interested in can ultimately increase your bottom line. Read on for more details on why this question is so powerful—and what the answers can reveal.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.