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The Plague of New Marketing Technology

You would think those of us in marketing would know better than to fall for all the latest and greatest sales pitches. But, in the quest for results, sometimes even the most brilliant marketers get caught up in the hype that’s thrown our way. The possibility of saving time or boosting our profitability through the next quick technological fix can be all too tempting to resist. Although, sometimes it’d be in your best interest to just say no. Too many new tools can complicate your efforts without showing much of a return — if at all.

Rather than fall for a litany of new widgets that will end up wasting time and effort, take a step back and …

 

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