You would think those of us in marketing would know better than to fall for all the latest and greatest sales pitches. But, in the quest for results, sometimes even the most brilliant marketers get caught up in the hype that’s thrown our way. The possibility of saving time or boosting our profitability through the next quick technological fix can be all too tempting to resist. Although, sometimes it’d be in your best interest to just say no. Too many new tools can complicate your efforts without showing much of a return — if at all.
Rather than fall for a litany of new widgets that will end up wasting time and effort, take a step back and …
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.