Ask a group of job hunters for their employment wish list these days and you’ll probably hear something about work-life balance. It’s treated like yet another job perk, along with juicing stations, gym memberships and dog-friendly offices — and it’s now so embedded in the concept of a “dream job” that people are repeating it without defining what work-life balance even means.
Talk to currently employed people, and the story changes. You’ll find a lot of these benefits don’t really have much of an impact on their satisfaction – it’s not perks that make a job fulfilling, but the job itself. Millennials especially care not only about making enough money but also finding meaning in their jobs. And that gets to the heart of why most people pursue and stay at specific positions. All the massage chairs in the world aren’t going to keep an employee who dislikes performing her daily responsibilities or feels like her work is benign.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.