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The Secret to Growing Your Customer Base? Smarter Processes

Small businesses have one major thing in common, it’s the need to identify and target their best customers. Wasting time and money on the wrong customers is a mistake no entrepreneur can afford.

That might sound obvious. Who wouldn’t want to increase their number of great customers? But most business owners overlook a mandatory component of growth: strategic processes. They’re afraid of formalized structure because it sounds dull. They often think they can delay implementing firm processes until their business is larger, but it should start sooner rather than later.

But in the absence of good processes, they chase any and all customers they can. They sell a variety of goods with no specific brand image. They eventually realize that it wasn’t worth it and is worse than not having acquired new business. This roundabout method costs significantly more time and money than doing everything in a more structure method, and no one wants that.

Read more of what LeadMD’s CEO, Justin Gray has to say in the full article on Inc.

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