| |

The Secret to Growing Your Customer Base? Smarter Processes

Small businesses have one major thing in common, it’s the need to identify and target their best customers. Wasting time and money on the wrong customers is a mistake no entrepreneur can afford.

That might sound obvious. Who wouldn’t want to increase their number of great customers? But most business owners overlook a mandatory component of growth: strategic processes. They’re afraid of formalized structure because it sounds dull. They often think they can delay implementing firm processes until their business is larger, but it should start sooner rather than later.

But in the absence of good processes, they chase any and all customers they can. They sell a variety of goods with no specific brand image. They eventually realize that it wasn’t worth it and is worse than not having acquired new business. This roundabout method costs significantly more time and money than doing everything in a more structure method, and no one wants that.

Read more of what LeadMD’s CEO, Justin Gray has to say in the full article on Inc.

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
Opportunity_contact_roles-1

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...