| |

The Value of Mobile-Happy Content

This article was originally posted on inboundmarketingagents.com.

Mobile Internet has overtaken desktop Internet usage globally. That’s a crazy realization to think about, right? Given that information, it’s a wonder how almost half of the businesses out there lack a mobile-friendly version of their sites.

40% of people will choose another search result if the site isn’t mobile-friendly. 

Instead of companies trying to retrofit content for optimization on mobile devices, they need to think mobile experience first. What does that mean? Create the content specifically for the mobile experience.

 

Now that you’re aware of a few shortcomings in lacking mobile optimization, it’s time to do something about it. Continue here to read the rest of the article. 

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
Opportunity_contact_roles-1

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...