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The Value of Mobile-Happy Content

This article was originally posted on inboundmarketingagents.com.

Mobile Internet has overtaken desktop Internet usage globally. That’s a crazy realization to think about, right? Given that information, it’s a wonder how almost half of the businesses out there lack a mobile-friendly version of their sites.

40% of people will choose another search result if the site isn’t mobile-friendly. 

Instead of companies trying to retrofit content for optimization on mobile devices, they need to think mobile experience first. What does that mean? Create the content specifically for the mobile experience.

 

Now that you’re aware of a few shortcomings in lacking mobile optimization, it’s time to do something about it. Continue here to read the rest of the article. 

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