| |

The Value of Mobile-Happy Content

This article was originally posted on

Mobile Internet has overtaken desktop Internet usage globally. That’s a crazy realization to think about, right? Given that information, it’s a wonder how almost half of the businesses out there lack a mobile-friendly version of their sites.

40% of people will choose another search result if the site isn’t mobile-friendly. 

Instead of companies trying to retrofit content for optimization on mobile devices, they need to think mobile experience first. What does that mean? Create the content specifically for the mobile experience.


Now that you’re aware of a few shortcomings in lacking mobile optimization, it’s time to do something about it. Continue here to read the rest of the article. 

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...