From a one-man consultancy to an enterprise-level organization, marketing automation can solve a considerable amount of sales and marketing challenges that are encountered on a constant basis.
So many options have appeared over the course of the last few years. Those affordable for businesses of every size to streamline their communications and come to realization that they can get much better results.
There is a downside to having so many options, however. The selection process for the marketing automation system that’s right for you. To make things simpler, here is some information to think about when in the selection process.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.