Marketers too often assume that simply implementing marketing automation can turn around struggling sales numbers overnight (at least) and do an entire department’s work (at best).
If you’ve had these thoughts, there’s a good chance making sloppy mistakes already—mistakes that will be lit up on a grand scale (and not in a good way) once you apply poor process to automation software.
However, some of the worst mistakes aren’t reserved for newbie marketers. We see it all the time. Seasoned marketers who’ve worked with automation for years aren’t immune from picking up bad habits that sink their chances of getting the most out of the technology.
They hear “automation” and think, “Cool, my job just got a lot easier!” when in actuality, they should think, “Ugh, I need to be so prepared it hurts.”
If you’re worried this may be you, read the full article in MarketingProfs!
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.