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Three Marketing Automation Fails You're Committing Today

Marketers too often assume that simply implementing marketing automation can turn around struggling sales numbers overnight (at least) and do an entire department’s work (at best).

If you’ve had these thoughts, there’s a good chance making sloppy mistakes already—mistakes that will be lit up on a grand scale (and not in a good way) once you apply poor process to automation software.

However, some of the worst mistakes aren’t reserved for newbie marketers. We see it all the time. Seasoned marketers who’ve worked with automation for years aren’t immune from picking up bad habits that sink their chances of getting the most out of the technology.

They hear “automation” and think, “Cool, my job just got a lot easier!” when in actuality, they should think, “Ugh, I need to be so prepared it hurts.”

If you’re worried this may be you, read the full article in MarketingProfs! 

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