| |

Turning Social Conversations Into Marketing Momentum

Social media, social selling, socializing, and everything else social is prime for the marketing community. Is having a presence enough though? Not likely. The importance lies in aligning the content together.

A lot of the disconnect occurring between social media and marketing success is the former being put on the back-burner, and having it handled by someone who doesn’t really know the content. The resulting product has a general lack of impact on the receiver of the material.

Some simple suggestions? Pick platforms where customers live, line up the content with the marketing goals, and promote existing content. What does all this mean? More information is available at momentology.

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
Opportunity_contact_roles-1

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...