Social media, social selling, socializing, and everything else social is prime for the marketing community. Is having a presence enough though? Not likely. The importance lies in aligning the content together.
A lot of the disconnect occurring between social media and marketing success is the former being put on the back-burner, and having it handled by someone who doesn’t really know the content. The resulting product has a general lack of impact on the receiver of the material.
Some simple suggestions? Pick platforms where customers live, line up the content with the marketing goals, and promote existing content. What does all this mean? More information is available at momentology.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.