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Turning Social Conversations Into Marketing Momentum

Social media, social selling, socializing, and everything else social is prime for the marketing community. Is having a presence enough though? Not likely. The importance lies in aligning the content together.

A lot of the disconnect occurring between social media and marketing success is the former being put on the back-burner, and having it handled by someone who doesn’t really know the content. The resulting product has a general lack of impact on the receiver of the material.

Some simple suggestions? Pick platforms where customers live, line up the content with the marketing goals, and promote existing content. What does all this mean? More information is available at momentology.

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