Warning: The Rest of Your Company Has Absolutely No Idea What Marketing Does

November 2, 2015 | Justin Gray | No Comments |

This article was originally posted on the MarketingProfs Daily Blog.

Marketing has been suffering from the same thing for what seems like centuries. A lack of measuring and visibility. This usually leads to cuts toward marketing because of its lack tangibility and difficulty perceiving the benefits. Organizations seem to have their horse blinders on when it comes to understanding successful marketing.

Bottom line, companies want sales. Marketing creates leads for sales. Both marketing and sales want the credit. This is part of the dismal system currently in place.

Leave a Comment





Want more? Here's some related content

mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
BTT_Marketing_Future-2

Back to the Marketing Future: From Demand Gen to Account-Based Marketing

Great marketing doesn't require stolen uranium. And while we may not need roads where we're...
Email Subject lines ebook

Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist

With the rise of digital marketing, businesses are using multiple platforms like social media and...