This article was originally posted on the MarketingProfs Daily Blog.
Marketing has been suffering from the same thing for what seems like centuries. A lack of measuring and visibility. This usually leads to cuts toward marketing because of its lack tangibility and difficulty perceiving the benefits. Organizations seem to have their horse blinders on when it comes to understanding successful marketing.
Bottom line, companies want sales. Marketing creates leads for sales. Both marketing and sales want the credit. This is part of the dismal system currently in place.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.