Digital innovation is the fast-track for CMOs who want to gain notice and position themselves as serious contenders for the top spot.
It makes sense. Think of the role of the CMO: framing communication strategies around digital tools and finding the right partners to bring those ideas to life stamps a their fingerprint all over a company’s present and future agenda.
CMOs naturally will find themselves leading organizational change as digital touch points evolve into the primary indicators we use to identify buyer needs.
So why do CMOs make the best CEOs? Read the full article in Entrepreneur to find out.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.