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Understand Data and You'll Understand Why CMOs Make the Best CEOs

Digital innovation is the fast-track for CMOs who want to gain notice and position themselves as serious contenders for the top spot.

It makes sense. Think of the role of the CMO: framing communication strategies around digital tools and finding the right partners to bring those ideas to life stamps a their fingerprint all over a company’s present and future agenda.

CMOs naturally will find themselves leading organizational change as digital touch points evolve into the primary indicators we use to identify buyer needs.

So why do CMOs make the best CEOs? Read the full article in Entrepreneur to find out.

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