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Why Isn't Marketing Automation More Automatic?

ADOTAS – What’s in a name? If you are talking about Marketing Automation (MA), the name equates to a lot of confusion. MA indicates a technology solution that’s as easy as “set it and forget it.” But, the industry is still finding itself and the term “revenue performance management” might be better suited to take over the category.

The truth is that MA represents an opportunity and the technology is simply the vehicle. It lets you use customer data to systematically deliver messages in a way that is meaningful, and will help drive customers to respond and act on marketing campaigns.

But, is it truly automatic? Not entirely. Here’s a look at how to make your company’s MA as automatic as possible and how to get the most out of your platform.

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