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Why Predictive Marketing Has a New Role in the Market

October 9, 2018 | Justin Gray | No Comments |

LinkedIn’s Marketing Solutions Blog asked LeadMD CEO, Justin Gray, about predictive marketing’s past, current and future in the marketing space. In this article, Justin covers the following:

  • Why have marketers felt let down by predictive vendors?
  • How can marketers put a value (ROI) on data investments, given the fluffy nature of data acquisition and results?
  • How can customer data shortcut the process?

Basically, where is marketing’s crystal ball?

Read more about this over at LinkedIn’s blog.

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