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Justin Gray

Why Predictive Marketing Has a New Role in the Market

Justin Gray / October 09, 2018 / 0 Comments

LinkedIn’s Marketing Solutions Blog asked LeadMD CEO, Justin Gray, about predictive marketing’s past, current and future in the marketing space. In this article, Justin covers the following:

  • Why have marketers felt let down by predictive vendors?
  • How can marketers put a value (ROI) on data investments, given the fluffy nature of data acquisition and results?
  • How can customer data shortcut the process?

Basically, where is marketing’s crystal ball?

Read more about this over at LinkedIn’s blog.


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