Why Predictive Marketing Has a New Role in the MarketJustin Gray / October 09, 2018 / 0 Comments
LinkedIn’s Marketing Solutions Blog asked LeadMD CEO, Justin Gray, about predictive marketing’s past, current and future in the marketing space. In this article, Justin covers the following:
- Why have marketers felt let down by predictive vendors?
- How can marketers put a value (ROI) on data investments, given the fluffy nature of data acquisition and results?
- How can customer data shortcut the process?
Basically, where is marketing’s crystal ball?