Why Relying on Gig Workers to Fill Your Skills Gap is Lazy

Short of calling gig workers flighty (which they’re not, they just don’t want to be tied down), you’ll never get all their skin in the game when you bring them aboard for project work.

They simply have too many other options and too many different hats to wear.

But more and more companies are attempting to build their businesses using the types of talent found on Upwork, Freelancer or a bevy of other online contract worker emporiums.

In fact, the latest estimates have 16 percent of the American workforce employed in an alternative work environment, with surprising industries like law and medicine incorporating aspects of “talent-for-hire” short-term arrangements.
For companies that are truly looking for a partner, someone they can trust and someone they can scale a business with, it’s scary to think where the current trend is going.

Read the full article on Entrepreneur to learn how to not be suckered in by a quick fix that only addresses your lack of time and understanding of the true need.

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...