Short of calling gig workers flighty (which they’re not, they just don’t want to be tied down), you’ll never get all their skin in the game when you bring them aboard for project work.
They simply have too many other options and too many different hats to wear.
But more and more companies are attempting to build their businesses using the types of talent found on Upwork, Freelancer or a bevy of other online contract worker emporiums.
In fact, the latest estimates have 16 percent of the American workforce employed in an alternative work environment, with surprising industries like law and medicine incorporating aspects of “talent-for-hire” short-term arrangements.
For companies that are truly looking for a partner, someone they can trust and someone they can scale a business with, it’s scary to think where the current trend is going.
Read the full article on Entrepreneur to learn how to not be suckered in by a quick fix that only addresses your lack of time and understanding of the true need.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.