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Why Sales and Marketing Need a Unified Dashboard

Marketers are focused on attracting, converting, and qualifying leads. Sales teams on the other hand, are all about quotas and conversion numbers. Because of this, the should-be overlap between the two becomes limited and sometimes non-existent. Disassociating measurable metrics from the concept of ultimate success leads to a more well-rounded view between sales and marketing.

Your CRM and marketing automation systems offer a ton of reporting capabilities.  Bringing the systems together in a unified dashboard allows your team to generate true alignment around the one goal your entire company works toward–growing revenue.

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