If you’re an entrepreneur, you’ve likely gone into business for various reasons ranging from purpose, passion to problem solving and so on. There are parts of your job that you undoubtedly love, even if the tasks would make others run for the hills. That said, I guarantee that diving into the nitty gritty of contract details is most definitely not one of those things. But the truth is contracts can not only make or break a deal—it can affect everything from recurring revenue to your business valuation.
LeadMD CEO Justin Gray is a serial entrepreneur with several businesses under his leadership. One of his companies was recently acquired and he learned the hard way how contracts are viewed and evaluated during the sale of a business. In his most recent Inc column, Justin lays out what he wishes he knew in advance, the lessons learned and tips for readers considering prepping for a sale. Read more here.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.