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Why Video and Visual Marketing is Everyone's New Best Friend

Videos are found everywhere nowadays, and for good reason. They can be exciting, humorous, and well, easier sometimes. They can be like mini movies and even cause major social change. That’s why it is pertinent for marketers, and B2B marketers specifically, to incorporate them as a regular thing to boost their content game. People aren’t always entertained by stacks upon stacks of paper and the oh so glamorous and colorful infographics. Video provides an outlet to negate the “boring” factor of typed-up documents.

Some key points about the awesomeness of video are the persuasion factor, the brand can be humanized, the viewers will share more, and some people learn differently. And athough video is of course an important aspect of the content, it’s not the be-all and end-all to the overall ecosystem of the marketer. It all needs to be mixed up!

Wanna know more? Read about it on Vidyard.

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