Videos are found everywhere nowadays, and for good reason. They can be exciting, humorous, and well, easier sometimes. They can be like mini movies and even cause major social change. That’s why it is pertinent for marketers, and B2B marketers specifically, to incorporate them as a regular thing to boost their content game. People aren’t always entertained by stacks upon stacks of paper and the oh so glamorous and colorful infographics. Video provides an outlet to negate the “boring” factor of typed-up documents.
Some key points about the awesomeness of video are the persuasion factor, the brand can be humanized, the viewers will share more, and some people learn differently. And athough video is of course an important aspect of the content, it’s not the be-all and end-all to the overall ecosystem of the marketer. It all needs to be mixed up!
Wanna know more? Read about it on Vidyard.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.