| |

Why Video and Visual Marketing is Everyone's New Best Friend

Videos are found everywhere nowadays, and for good reason. They can be exciting, humorous, and well, easier sometimes. They can be like mini movies and even cause major social change. That’s why it is pertinent for marketers, and B2B marketers specifically, to incorporate them as a regular thing to boost their content game. People aren’t always entertained by stacks upon stacks of paper and the oh so glamorous and colorful infographics. Video provides an outlet to negate the “boring” factor of typed-up documents.

Some key points about the awesomeness of video are the persuasion factor, the brand can be humanized, the viewers will share more, and some people learn differently. And athough video is of course an important aspect of the content, it’s not the be-all and end-all to the overall ecosystem of the marketer. It all needs to be mixed up!

Wanna know more? Read about it on Vidyard.

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...