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Your Business Doesn't Need A Marketing Major – It Needs A Story And Data Genius

This article originally appeared on Forbes.

Kevin Spacey’s closing keynote speech at Content Marketing World 2014 goes to show just how much marketing has changed over the past decade.

Spacey was slated to speak about the importance of storytelling and changing content distribution models in the entertainment industry, but his speech touched on the changes in messaging, consumption and audience demands that mirror the transformation of the marketing industry as a whole.

Traditionally, marketing focused on showcasing three things …

 

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