MENUMENU
| |

2014 Content Predictions that Already Came True

A New Year brings a slew of prediction blogs, but I’m taking this post in a bit of a different direction. Here are a few NON-predictions around content. In other words, here are all the things that are already true about content’s role in marketing and how you need to respect it TODAY:

1.     Mobile – Your buyers are consuming via mobile and it’s likely that more than 50% of your buyers are searching, reading email and more via their cell phones. Go take a look at your Google Analytics. What percentage of your website visitors are viewing your site via a mobile device? If it’s more than 20%, you can’t wait until 2015 to cater to them.  Do it now.

2.     Dedicated Content Budget – If you don’t have a line item in your 2014 budget called “Content Creation,” see if your CFO will let you add it. Seriously… now. I’ll wait. Did you do it yet? No? Literally, get up from your desk, walk into his or her office and add a line for content… and assign a big number to it. That fancy Marketing Automation software you have sitting in the cloud – it doesn’t run on hopes and dreams. You need to feed it with assets and those assets need to be pushing out valuable content. They need to explain why you’re the leader in your space and why someone would choose you.

3.     Dedicated Content Resources – Remember that large budget allocation you just took care of in #2? Part of why it’s so large is because you need resources to execute on it for you. I need you to take a hard look at yourself here. Are you creating “enough” content today? Your answer is (or probably should be) “no.” I get it – you have events to plan, ads to place, a marketing and sales process to monitor – you’re a busy marketer! And, if 2014 is like 2013, you’ll keep pushing content creation to the bottom of your To-Do list and in 2015, you’ll be in the same boat. Ugh, Groundhog’s Day – it’s time to break the cycle!

4.     LinkedIn Distribution – It’s already the place to get B2B information. If you aren’t using it to push out your company’s latest and greatest content, you’re making a mistake. If you aren’t making it easy for your sales people to push it out to prospects via CRM or social channels, you’re making an even BIGGER mistake.

5.     Formalize Content Creation Process – Platforms that help you organize the entire content creation process from ideation to production through approval and distribution will be created…. Wait, it already exists in Kapost. If you’re still managing this process through email, stop… call them instead.

There you have it! Those are all items people have been “predicting” to be HUGE in the coming years. Well 2020 is almost here, but the need to make content king was here… yesterday. If you missed it…

{Shameless blog plug}… we can help you catch up.

 

 

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...
FearlessModernMarketingCatMeme

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...
Adrath-3

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...