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What Dale Carnegie Can Teach You About #MAfails

Dale Carnegie said it best: “The successful man will profit from his mistakes and try again in a different way.”

This always resonated with me because I like to think that when I make a mistake I work very hard to make it right. Not only to benefit myself but to also benefit others that the mistake may have impacted.

One of the biggest mistakes I’ve ever made with Marketing Automation really got me down for a bit. I know it sounds small but I sent an email for a client to the wrong list.

Yep, I accidently sent an important email out to the wrong list…and I was devastated. But that’s the thing with mistakes – you need to learn from them and decide what you can do so those mistakes never happen again. Here are 3 valuable tips I can give you in these types of situations

Immediately own up to it

While the client was not happy it made it so much better to just immediately communicate to them what happened and what you are going to do make it right. If you don’t own up to your mistakes, you can potentially lose your reputation as a good consultant and you lose trust from the client.

Fail forward

The next thing I did was try and win back the clients trust. This is not an easy thing to accomplish. I worked with a fellow coworker who I think of as a mentor and created an email submission request.

Part of my mistake was because I assumed that this email was supposed to go to a certain group of people. You never want to assume!

Even if it means an email is going to be sent at later date the client will be much happier if you communicate with them to make sure you have it right. As a team we decided that we should create this email submission request so we were never in a position where we needed to assume again:


Regain trust

Lastly, for personal reasons and because I didn’t want to lose trust from my team. I created a checklist for sending emails out of Marketo. I mean this checklist has everything you can think of, from setting up the program to making sure the HTML is transferred over to the text version. You know, that pesky button that so many people forget to look at.

The moral of the story

The worst thing you can do is get down on yourself when you make a mistake. When I make a mistake, I always think of Dale Carnegie, that dude knew what he was talking about:  “Feeling sorry for yourself, and your present condition, is not only a waste of energy but the worst habit you could possibly have.”

If you find yourself making a mistake in MA the best thing you can do is pick yourself up, figure out what you can do to fix it and learn from it.

Have your own #MAfail to share? Leave a comment or hit us up on Twitter using #MAfails

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