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From Planning to Distributing: Putting Your Content to Work

October 17, 2013 | Justin Gray | No Comments |

We hear that it will be the social event of the year. Scandal… drama… secrets, revealed! We wouldn’t miss it for the world darling!

True, our events may be shy of reaching the Gatsby-like epicness we alluded to earlier, but we do know how to get down with our bad selves, especially at our own party. On November 7, LeadMD is teaming up with Kapost to host “From Planning to Distributing: Putting Your Content Marketing to Work” in San Francisco, and you’re invited!

The half-day event will feature a series of presentations and workshops by industry leaders such as Jon Miller of Marketo, Jason Miller of LinkedIn, Jesse Noyes of Kapost and our own CEO, Justin Gray. Topics include how to build a content marketing process, creating engaging content tailored to your buyer and finally how to operationalize content to increase engagement and increase sales, among others.

This workshop style event combines both strategic content methodologies and positioning with the design and build of a truly dynamic content nurture funnel by way of marketing automation.  Each attendee will receive proprietary worksheets created by the panelists, which will help to facilitate the exercises presented. Hundreds of both large and enterprise-sized B2B marketers will learn more on how to compile and use content to achieve the most profitable outcomes possible. What’s more, participants will walk away with structures they can implement immediately to boost their nurture efforts and drive ROI – so, let’s make it rain party people!

On-site registration will begin at 12:15 p.m. PST on November 7th and will run until 4:30 p.m. with cocktail hour and reception to follow. Register in advance under the Early Bird rate for $99 or $299 on day of event.

Take advantage of Early Bird pricing and register here: http://my.leadmd.com/LeadMDKapost-ContentKickstarter.html

If you have questions you can also contact events@leadmd.com and we will be happy to help.

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