MENUMENU
| | |

Monsters of Funnel Reunite: This Time It’s Personal!

Forget the current Guns N’ Roses “Not In This Lifetime” reunion tour. A more important rock group has reunited to release Monsters of Funnel III: Stack Freezes Over.

Two years ago, Monsters of Funnel was formed as a rotating group of marketing rock stars who know the best chords to strike when speaking about each stage of the sales funnel. So we decided to produce an eBook that would combine the elements of lead generation, digital awareness and straight up good marketing. We’ve based MOF lll on LeadMD’s updated Account Based Marketing framework, and each chapter is organized around a different tactic to drive success. Specifically for this eBook, we’ve served up the best ABM implementation how-to’s, but without the use of a topping over tech stackin fact, we’ve removed the tech altogether.

If you’re a fan of our previous Monsters of Funnel collaborations, you’ll find this one even more charged with valuable (and more importantly) actionable insight. This year, we’ve gone unplugged for a completely acoustic, tech-free set. We’ve spent the last two years stripping down marketing techniques to bring you a garage band-like simplicity and naturalness approach to making your current customers happier and creating better relationships with new, hyper-qualified leads.

Even at a time when technology is stronger than ever, we’re saying sack the tech stack, Jack! Each monster shares his or her favorite tactics to build a top-notch, direct-to-market Account-Based plan that requires no technology to accomplish. Zero! Zilch!

Are the Monsters of Funnel crazy? Yeah—like foxes.

Minding our Ps & Qs

For this tour, we’ve focused on our Ps and Qs: Personal over Precedent, Quality over Quantity.

The Players

Meet the whiz-bang lineup for Monsters of Funnel III. The 2017 tour lineup includes:

It’s time to turn the marketing level up to 11. Sign up here to download the eBook and join the thousands of others we expect will do the same to implement more actionable tactics to drive engagement, create happier customers, and save you and your team valuable time – and likely a bunch of wasted dollars.

Rock on!

Monsters of Funnel Banner

Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...
FearlessModernMarketingCatMeme

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...
Adrath-3

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...