Forget the current Guns N’ Roses “Not In This Lifetime” reunion tour. A more important rock group has reunited to release Monsters of Funnel III: Stack Freezes Over.
Two years ago, Monsters of Funnel was formed as a rotating group of marketing rock stars who know the best chords to strike when speaking about each stage of the sales funnel. So we decided to produce an eBook that would combine the elements of lead generation, digital awareness and straight up good marketing. We’ve based MOF lll on LeadMD’s updated Account Based Marketing framework, and each chapter is organized around a different tactic to drive success. Specifically for this eBook, we’ve served up the best ABM implementation how-to’s, but without the use of a topping over tech stack – in fact, we’ve removed the tech altogether.
If you’re a fan of our previous Monsters of Funnel collaborations, you’ll find this one even more charged with valuable (and more importantly) actionable insight. This year, we’ve gone unplugged for a completely acoustic, tech-free set. We’ve spent the last two years stripping down marketing techniques to bring you a garage band-like simplicity and naturalness approach to making your current customers happier and creating better relationships with new, hyper-qualified leads.
Even at a time when technology is stronger than ever, we’re saying sack the tech stack, Jack! Each monster shares his or her favorite tactics to build a top-notch, direct-to-market Account-Based plan that requires no technology to accomplish. Zero! Zilch!
Are the Monsters of Funnel crazy? Yeah—like foxes.
Minding our Ps & Qs
For this tour, we’ve focused on our Ps and Qs: Personal over Precedent, Quality over Quantity.
Meet the whiz-bang lineup for Monsters of Funnel III. The 2017 tour lineup includes:
- Amy Holtzman, VP of Marketing, Splash, @demandmarketer
- Joe Chernov, VP of Marketing, InsightSquared, @jchernov
- Heidi Bullock, Chief Marketing Officer, Engagio, @HeidiBullock
- Katie Bullard, Chief Growth Officer, DiscoverOrg, @Katie_E_Bullard
- Randy Frisch, Co-Founder, CMO and President, Uberflip, @randyfrisch
- Tyler Lessard, CMO, Vidyard , @tylerlessard
- Todd McCormick, CRO, Terminus, @TMcCormick2011
It’s time to turn the marketing level up to 11. Sign up here to download the eBook and join the thousands of others we expect will do the same to implement more actionable tactics to drive engagement, create happier customers, and save you and your team valuable time – and likely a bunch of wasted dollars.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.