My Last Minute Wish List to Fuel 2014 Marketing Domination

December 20, 2013 | Justin Gray | No Comments |

Dear Santa,

Please bring me the following ASAP:

  • 2013 Benchmarking

Starting a new year out with a clean slate is awesome, but how are we going to know if 2014 brings tidings of great joy or coal? It’s only through benchmarking where we are today. How do you improve days to closed won opportunities when the benchmark is “I dunno?” Bring me benchmarks.


  • Clean/Appended Data

Our clients often have GREAT ideas of how to laser-focus targeted segmentation. The only problem? Finding those people using the data values in their database is like getting reindeer to fly – tough. So, please deliver to all of our clients the most pristine data values (no “jerk at the front desk” in the first name field) and appended with whatever data we need (normalized industry, job role and functional department fields).


  • Enough Content to Support ANY Marketing Initiative

I’m talking a pile of content too big to fit in that red bag you’re carrying over your shoulder. I want 10 pieces of content per persona, per stage in their lifecycle. If persona A is new to our industry, I want to give them thought leadership that blows them away. If persona B is not sure if we’re the partner for them or someone else would be better, I want competitive analysis that will obliterate any doubt. Come to think of it, you could probably use some of this mid-stage content for your non-believers too, Santa. Whatever the persona or lifecycle stage may be, I want a sleigh-full of engaging content.


So all of those were for LeadMD clients, which is really quite selfless of me, if I do say so myself… but if there’s time, I’d like to just ask for one more thing:

  • More Kickbutt Marketers

Whether they become members of our LeadMD team or clients… please bring me more marketers to play with, who see the power of marketing automation and its role in marketing domination. I was on a call earlier this week with someone new to a marketing automation role within her organization. The organization has historically struggled with getting on board with the fundamental things they need to build in order to achieve what they want and this new addition is leading them exactly where they need to go – Rudolph-style. It’s so great to work with people who just “get it.” Bring me more of those people… not literally, because that’d be creepy and I don’t want to feed them. Just have them call me.



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