Adding SSL to Marketo landing pages and tracking links has become popular recently.
Most companies, however, still run instances that have default non-secured protocols (http://) vs. the secured (https://). Enter Secure Socket Layer, commonly referred to as “SSL.” Usually the push to get SSL implemented comes from internal policies or a drive for greater consistency. The website may already have SSL, but landing pages do not have SSL, for example.
Adding the ‘S’
We all are familiar with the awful feeling you get when you miss a step or consideration before a large implementation or change. We’re going to help you out and provide some “got-ya’s” up front!
Be conscious of what on the website also needs to change:
Watch out for guided landing pages: As you know, the guided editor works differently than the old-school ‘free form’ editor. In the guided mode, elements are hidden in the functionality but still load when the page is viewed. So any images, links, etc. that are nested within the elements of these pages need to be manually updated.
Before the Move
If you have time before this transition, you may as well get a jump on the work! Start by going through your instance and edit all landing page and email templates to reference https links instead of http. You’ll want to leave these in draft mode.
After the Move
- Now you can approve all of the landing page and email templates! With those approvals, you’ll want to approve all assets. It’s a good idea to spend the time and go through the live and upcoming assets to make sure all links reference https now, then approve. This includes images, or you may risk the “Insecure Content on Secure Pages” error.
- Are there any links out there that are live that should be updated or redirected? Think social media, webinar followup’s, iframes, third party communications or events, etc.
The ‘s’hort of it
If your company has legal or consistency requirements adding SSL to your instance is definitely worth it! The legal piece is obviously the biggie. Some people also claim an uptick in conversions if leads recognize the secure site and some benefit in SEO.
Take into account the above considerations to figure out if adding the ‘s’ is right for you!
Meet Kim Para Allen
Kim Allen likes tapping into right- and left-brains equally; and marketing automation serves perfectly in exercising both the creative and the analytical! With 7+ years in the marketing automation space, she’s very thorough in strategy, troubleshooting, and tailoring systems to support business needs and goals. Kim is a past member of the Marketo Champion group and is now part of the Marketo Champion Alumni group. Located in Jacksonville, Florida, Kim enjoys spending as much time as possible in the sunshine. You can usually find her sailing, reading, cheering on her Georgia Tech Yellow Jackets and Jacksonville Jaguars, traveling, or exploring with her husband and their two dogs.