Shelving the Stack – The Return of Monsters of Funnel

July 10, 2017 | Justin Gray | No Comments |

The Monsters of Funnel exploded on the scene in 2015 with a hardcore setlist of Demand Gen tunes the world had never heard before. Last year, the band got back together for a world tour backing their Account Based Everything concept album, which was full of strategies to make the new tech stack work for target accounts.

Since the release of MOF II, the Monsters have been rediscovering their roots, hanging out with the jam bands and folk collectives that know how to connect with their audiences without plugging in. Along the way, they learned many valuable things and have forgotten their obsession with technology. As a result, their newest album, Monsters of Funnel III: Stack Freezes Over, is their most stripped down, personal album yet.

The 2017 tour lineup includes:

Amy Holtzman, VP of Marketing, Splash

Joe Chernov, VP of Marketing, InsightSquared

Heidi Bullock, Chief Marketing Officer, Engagio

Katie Bullard, Chief Growth Officer, DiscoverOrg

Randy Frisch, Co-Founder, CMO and President, Uberflip

Tyler Lessard, CMO, Vidyard

Todd McCormick, CRO, Terminus

The Monsters know what it’s like to go acoustic, and in this new ebook they’ll help you focus less on volume and more on quality to build an Account Based plan that requires zero technology. That’s right, this year we’re saying NO to stack.

Why would we do this in a time when technology has a power greater than ever? Because we’ve seen how that power has forced marketing and sales pros to develop ever-changing processes based on the hot tech of the moment. ABM is all about the people, man, and the monsters are here to share stories from acoustic tours past that are still as relevant as ever today.

Hitting the streets Aug. 17th, Sign up now to receive MoF3 guide on early release, and discover what happens when the stack freezes over!


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