The Contagious Power of Passion

Dan Patrick has made famous (or obscure, depending on your sports familiarity) a phrase that references a Passion Bucket. The idea is clear in sports; players, coaches and fans are passionate about their team. I have personally seen a man rip his shirt in reaction to the opposing team scoring a touchdown. Full disclosure, it was my husband, an avid Packers fan, during Super Bowl XLV. I can’t pretend to understand what makes him scream at a TV as he watches grown men run around a field, court, rink or diamond throwing various-shaped balls towards other people or round objects. It doesn’t make sense to me, but his Passion Bucket is full. The enthusiasm is admirable.

The idea of a Passion Bucket seems a little harder to come by when you talk about something like “work.” According to, Confucius say, “Choose a job you love, and you will never have to work a day in your life.” I think Confucius and Dan Patrick are on the same, simple page… be passionate about what you do.

It’s interesting to read studies about what employees say they find most rewarding about their jobs. Money, title and the fancy corner office are never 1, 2, 3 – not even close. Instead, intangible things like interesting work, appreciation and job security rank highest.

LeadMD, like the marketing automation space as a whole, is experiencing tremendous growth. This growth has led to our executive team to sit through round after round of interviews for the past couple of weeks. When I think about my team at LeadMD and the indicators of what will make someone successful here, I envision thousands of little buckets, filled to the brim.

When you look at those top three reasons people find their work rewarding, it isn’t hard to understand why we’re such a passionate bunch.

Interesting Work. The ever-changing face of marketing automation makes sure there are always new things to learn, new ways to incorporate emerging channels, and new ways for our clients to put themselves one step in front of the competition.

Appreciation. There’s nothing quite like knowing you helped bring sales to a struggling team of cold-callers or turned a one-person marketing team into a digital marketing juggernaut.

Job security. The marketing automation space isn’t exactly getting smaller. Who couldn’t use a little job security right now?

But, the very best part about our roles as consultants is getting to fill up the buckets of our customers with that same, contagious passion. Marketing automation, especially when developed appropriately, is actually quite fun. To build campaigns that get a reaction, to deploy something that resonates with people, to send your sales team hot, qualified leads is fun. That is, it’s fun when you’re passionate about it. When you’re not, it’s just work.

So, I may not understand my husband’s passion for sports, but, likewise, he will probably never understand my passion for marketing automation. I’m sure he thinks I’m crazy for staying up until midnight creating emails, thinking about processes and writing blog posts about marketing automation, but I guess some people will never understand. And, for those of you that do, I look forward to working with you, thinking with you and spreading our marketing passion with those that just don’t get it… yet.

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