Account-Based Marketing
Aligning B2B Marketing and Revenue Teams: Interview with Heidi Bullock and Ted Purcell
Podcast, VideoHeidi Bullock is the CMO at Tealium and has worked at some of the top marketing organizations on the planet, facilitating the transitions of company maturity and scale. Ted Purcell…
Making Pivots in B2B During COVID-19: Interview with Megan Heuer
Podcast, VideoMegan Heuer is a growth leader with more than 20 years experience in the B2B industry. As Principal of HeuerB2B, Megan creates measurable impact through emotionally intelligent leadership and is…
What is Intent Data? And How Can Marketers Use It?
BlogIn B2B marketing, people use the term “intent data” in various ways. This guest post from the fine folks at 6sense explains where intent fits into your marketing and sales…
How to Manage Your Marketing Database
BlogIf, today, you had to immediately engage each key stakeholder at your top 10 accounts in order to grow that account or lose it, could you? Your marketing database, which…
3 Steps to Create and Operationalize a Target Account List
BlogIn the wake of COVID-19, most organizations were forced to revisit their target accounts. Even without a Pandemic, this exercise is something organizations should do at least annually. Know Your…
How to Build Your Sales Enablement Strategy
BlogSharp sales and marketing leaders understand a simple truth: without strong strategic direction, their departments will flounder. Action without focus is usually wasted motion. Even when sales and marketing strategies…
