Account-Based Marketing
What is Intent Data? And How Can Marketers Use It?
BlogIn B2B marketing, people use the term “intent data” in various ways. This guest post from the fine folks at 6sense explains where intent fits into your marketing and sales…
3 Steps to Create and Operationalize a Target Account List
BlogIn the wake of COVID-19, most organizations were forced to revisit their target accounts. Even without a Pandemic, this exercise is something organizations should do at least annually. Know Your…
How to Build Your Sales Enablement Strategy
BlogSharp sales and marketing leaders understand a simple truth: without strong strategic direction, their departments will flounder. Action without focus is usually wasted motion. Even when sales and marketing strategies…
Four Steps to Creating Effective Buyer Personas
BlogIt’s no secret: creating accurate buyer personas is a key element of a successful modern business. Here, you’ll find four easy steps to do just that.
Creating a Legacy | An Interview with Chief Evangelist, Sangram Vajre
Podcast, VideoChief Evangelist and Terminus Co-Founder, Sangram Vajre, takes a few minutes to open up to LeadMD CEO Justin Gray on this episode of the Catalyst Podcast. Sangram tells his story…
Buyer Persona Best Practice: Make Them Generalizable
BlogThe Opportunity It’s an adage as old as the marketing discipline itself: right message, right person, right time. Easy, right? Well, kind of. As easy as that is to say,…
