Account-Based Marketing
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What You Need to Know About Intent Data to Get Started
ArticleThere are a lot of shiny toy objects in the world of B2B marketing, but intent data is not one of them. Intent data delivers greater visibility into people when they are actively looking to buy. And while this is undeniably enticing to organizations, there’s some confusion surrounding what it can do, how it can create greater efficiency in your…
What is Marketing Automation?
VideoDo you know how many results come up when you do a Google search, “What is marketing automation?” A measly 295,000,000 results. (Side note: That’s it? Come on, Google. Dig deeper!) But seriously, rather than directing you to that scary abyss, LeadMD’s Andrea Lechner-Becker has the answer to two of the most common questions in B2B marketing: what is marketing…
LeadMD’s Marketing Technology Maturity Curve
Infographic, SlideshareChoosing the Right Marketing TechStack The expansion of marketing technology is well-documented. MarTech has gone from a few choice tools to thousands of tools giving marketers the power to control everything from website optimization to email segmentation to data manipulation on customer records. Some of these tools boast all-in-one platforms that do an okay job at the majority of needs….
Aligning B2B Marketing and Revenue Teams: Interview with Heidi Bullock and Ted Purcell
Podcast, VideoHeidi Bullock is the CMO at Tealium and has worked at some of the top marketing organizations on the planet, facilitating the transitions of company maturity and scale. Ted Purcell is Tealium’s CRO and has a track record in building modern revenue teams and GTM motions. In this Catalyst interview, they chat with Justin Gray about well aligned revenue teams…
Making Pivots in B2B During COVID-19: Interview with Megan Heuer
Podcast, VideoMegan Heuer is a growth leader with more than 20 years experience in the B2B industry. As Principal of HeuerB2B, Megan creates measurable impact through emotionally intelligent leadership and is passionate about delivering growth through exceptional customer experiences. In this Catalyst interview, Megan shares why retention is a growth strategy, what customer relationship management looks like during COVID-19 and how…
What is Intent Data? And How Can Marketers Use It?
BlogIn B2B marketing, people use the term “intent data” in various ways. This guest post from the fine folks at 6sense explains where intent fits into your marketing and sales motions. Said another way, how can you tap into the data, or digital body language, systematically to better connect with your future customers? Where Does Intent Fit into Your Overall…
How to Manage Your Marketing Database
BlogIf, today, you had to immediately engage each key stakeholder at your top 10 accounts in order to grow that account or lose it, could you? Your marketing database, which is arguably the biggest asset in your business, is consistently filling up with dirty contacts and you may not even know it. Studies show 57 percent of businesses find out…
3 Steps to Create and Operationalize a Target Account List
BlogIn the wake of COVID-19, most organizations were forced to revisit their target accounts. Even without a Pandemic, this exercise is something organizations should do at least annually. Know Your Audience Fundamentally, account-based marketing (ABM) is about understanding the traits of your best customers for the purpose of finding more like them. At the most basic level, for B2B marketers…
How to Build Your Sales Enablement Strategy
BlogSharp sales and marketing leaders understand a simple truth: without strong strategic direction, their departments will flounder. Action without focus is usually wasted motion. Even when sales and marketing strategies are well defined, we still see a gap left in sales enablement. The risk in ignoring sales enablement strategy will be seen as it will impact the overall success of…
Four Steps to Creating Effective Buyer Personas
BlogIt’s no secret: creating accurate buyer personas is a key element of a successful modern business. Here, you’ll find four easy steps to do just that.
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