B2B Marketing

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October 16, 2017

Why Your CEO Doesn’t Give a Sh*t About Campaign Attribution

Marketing and sales don’t historically get along, we know this, it’s nothing new. Marketing to executive alignment issues however receive less press, and yet this is perhaps the bigger issue…

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September 14, 2017

It’s Not a Software Gap; It’s a Skills Gap

Stop me if you’ve heard this one before: B2B companies have a lot to learn from the way B2C companies conduct business. Yes, I know… Nothing about that statement is…

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August 8, 2017

ME Network Ep 68: Lee Odden Delivers Insights into Influencer Marketing

This week’s episode of Marketing Evangelist Network features Lee Odden, CEO at TopRank Marketing, author, speaker and man who really needs no introduction. Lee and Justin dive into the myths…

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