Best Practices

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March 1, 2019

Get More Eyes on Your Content with Influencer Amplification

Content Marketing Isn’t Enough You’ve got a content strategy. And an editorial calendar. And you’re churning out blogs every week. You might feel pretty good about all of this until……

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January 28, 2019

The Cost of Running a Marketing Automation Team

Today, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?

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January 9, 2019

Modern Marketing Insights with Katie Martell

On this week’s episode of the Marketing Evangelist Network, host Justin Gray welcomes Katie Martell to the show. As the owner of her own consulting firm, Katie Martell On-Demand, it’d be easy…

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September 19, 2018

Ready, Set, Plan (Not Too Fast) How to Prepare the Foundation for an Annual Marketing Plan

I want to make it clear that I’m a Braves fan. That said, I love Yogi Berra quotes. In thinking about planning for the upcoming year, his quote “If you…

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December 20, 2017

Uncovering Important Insights for Personalization

Personalizing marketing messages can be a very effective strategy for many companies to create a unique experience, connect with their prospects, and increase conversions. Personalization goes way beyond, “Dear {first…

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