Business Intelligence

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October 9, 2018

Why Predictive Marketing Has a New Role in the Market

LinkedIn’s Marketing Solutions Blog asked LeadMD CEO, Justin Gray, about predictive marketing’s past, current and future in the marketing space. In this article, Justin covers the following: Why have marketers…

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August 20, 2018

How Modern Marketing Leaders are Solving Common Metrics Challenges Today

Today’s modern Marketing Leader must prove that every investment in marketing equates to measurable revenue. Unfortunately, the harsh reality is that many marketers face challenges when it comes to easily…

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July 19, 2018

Three Mistakes Marketers Make When Using Data to Create Business Intelligence

Business intelligence (BI) leverages data to create actionable intelligence that informs an organization’s strategic direction. In the last year, we have seen significant increases in the investments companies are making…

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