New Episode 8

Denise Broady | COO/CMO

The Importance of Finding Sponsors in B2B Organizations: Interview with Denise Broady

Andrea Lechner-Becker

By Andrea Lechner-Becker
September 10, 2020

Denise Broady shares how she's navigated the B2B world for more than 20 years, the importance of finding and becoming a sponsor and mentor, and how WorkForce Software is working around COVID-19.

Watch Podcast

The Official Catalyst Podcast features business leaders at the top of their game, who refuse to accept the status quo. Hosted by LeadMD, the leading revenue performance consultancy, we leverage the breadth of our network to bring you stories of impact and change. From inspirational and unique concepts, to practical tips you can take into your day-to-day, if you're frustrated by the status quo in business and aim to change it, this podcast is for you!

Latest Episodes The Latest Catalyst


The Importance of Finding Sponsors in B2B Organizations: Interview with Denise Broady

Denise Broady | COO/CMO

Runtime 37:07

As the COO/CMO for WorkForce Software, Denise Broady‘s responsibilities reach far. She oversees the global marketing and communications organization, is also responsible for the end-to-end customer experience, including product strategy, product launch, customer operations, customer success, and global support, along with training and enablement. In this Catalyst interview, Denise shares how she’s navigated the B2B world for more than 20…


How to Align Teams During Times of Transition: Interview with Deborah Sweeney

Deborah Sweeney | Leader at My Corporation

Runtime 33:14

Deborah Sweeney is the Leader of, an online business filing company helping 1 million+ small business owners and entrepreneurs since its founding in 1998. In this interview, she shares how she spun My Corporation out of Intuit during the Great Recession and how she’s navigating her team through COVID-19. Subscribe to the Podcast to receive alerts as new episodes…


How to Manage an Innovation Pipeline: Interview with Peter Newell

Peter Newell | CEO at BMNT

Runtime 39:34

Peter Newell helps mission-driven organizations solve the world’s toughest problems and he’s sharing his innovation pipeline with us in this interview. Subscribe to the Podcast to receive alerts as new episodes post.  3 Key Points: Most organizations don’t have the innovation pipeline they need. Fast forward to minute seven. Not everyone is built for start-ups. Keep this in mind when hiring,…


Grow Your Business with Strategizer’s Proven Frameworks – An Interview

Alex Osterwalder | Author, Entrepreneur and Speaker

Runtime 40:41

Dr. Alexander (Alex) Osterwalder is a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started. Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder also holds the Thinkers50 Strategy Award. He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map together with…