New Episode 5

Tyler Lessard | VP of Marketing

Personalized Video is Changing the Future of B2B Sales: Interview with Tyler Lessard

Justin Gray

By Justin Gray
March 4, 2021

Vidyard's Tyler Lessard joins the Catalyst Podcast to share why personalized video is changing how sellers reach their buyers.

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The Official Catalyst Podcast features business leaders at the top of their game, who refuse to accept the status quo. Hosted by LeadMD, the leading revenue performance consultancy, we leverage the breadth of our network to bring you stories of impact and change. From inspirational and unique concepts, to practical tips you can take into your day-to-day, if you're frustrated by the status quo in business and aim to change it, this podcast is for you!

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Personalized Video is Changing the Future of B2B Sales: Interview with Tyler Lessard

Tyler Lessard | VP of Marketing

Runtime 33:24

In the spring of 2020, when the world shifted to remote working, organizations from every vertical turned to video as a means to connect and share messages in lieu of in-person meetings. For the B2B sector, video became a lifeline to prospective buyers and customers. So it should come as no surprise that Vidyard, a leading video platform for marketing…


How Workplaces are Evolving for the Better: Interview with Chris French

Chris French | EVP of Customer Strategy

Runtime 32:32

Today’s episode of the Catalyst Podcast centers on the modern workplace and how quickly it has shifted in the wake of 2020 and COVID-19. In this episode, host Justin Gray welcomes Chris French. As EVP of Customer Strategy at Workhuman – the fastest growing social recognition and performance management platform –  Chris shares how corporate cultures of some of the…


The Rise of Out-of-Home Advertising in B2B Marketing: Interview with Matthew O’Connor

Matt O'Connor | CEO of AdQuick

Runtime 29.49

B2B marketers once considered Out-of-Home (OOH) advertising a top of funnel tactic leveraged to raise brand awareness. But today, it’s so much more than that.  Host Justin Gray welcomes Matthew O’Connor, CEO of AdQuick, to talk about the rise of OOH advertising in the B2B world and how marketers can leverage it to boost their media mix. In this episode,…

Why Business to Human Marketing is Here to Stay: Interview with Luanne Tierney

Luanne Tierney | CMO of Betterworks

Runtime 45:00

Luanne Tierney is a marketing technology executive who has held senior marketing positions at Cisco, Juniper Networks and Proofpoint. Now, as CMO of Betterworks, she’s had to build her team remotely, re-strategize her department’s priorities during COVID-19 and navigate the rapidly changing landscape. In this Catalyst interview, Luanne shares advice on building a cohesive team of marketers, tactics to strengthen…


The Impact of COVID-19 on B2B: Interview with Craig Rosenberg and Eric Wittlake

Craig Rosenberg | Eric Wittlake | Analyst | Researcher

Runtime 53:01

On the inaugural episode of season three of the Catalyst Podcast, host Justin Gray welcomes Craig Rosenberg and Eric Wittlake (formerly of TOPO) to talk about what is top of mind for all of us: the ramifications on B2B from COVID-19. In this episode, Justin, Craig and Eric discuss the massive changes that we’ve seen over the last year,  how…


The Importance of Finding Sponsors in B2B Organizations: Interview with Denise Broady

Denise Broady | COO/CMO

Runtime 37:07

As the COO/CMO for WorkForce Software, Denise Broady‘s responsibilities reach far. She oversees the global marketing and communications organization, is also responsible for the end-to-end customer experience, including product strategy, product launch, customer operations, customer success, and global support, along with training and enablement. In this Catalyst interview, Denise shares how she’s navigated the B2B world for more than 20…