Content Marketing

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September 17, 2018

The Difference Between Content Strategy and Content Marketing – And Why We Need to Avoid Crossing the Streams

Confession, I came across an article on my LinkedIn feed recently entitled, “How B2B Companies Whip Up Content Marketing Strategies,” and my eyes rolled to the back of my head….

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August 15, 2018

The Importance of Storytelling

“Once upon a time,” often gets overlooked by the chaos of everyday life and work – list-checking, calls, and KPIs. But take a second and think about all of the…

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July 24, 2018

ME Network Ep 78: Randy Frisch on content performance, AI to increase customer engagement, and More!

This week’s episode of Marketing Evangelist Network features Randy Frisch, Co-founder, President and CMO at Uberflip, a platform that allows marketers to create, manage, and optimize content experiences at every…

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December 21, 2017

Down to the Wire: Repurposing Content This Holiday Season

You’re familiar with the phrase, “Work smarter, not harder,” right? Our Marketing Maturity Report found organizations across all industries now fully grasp the importance of content. This year, 32% content marketers reported delivering content…

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December 12, 2017

Marketing Asset Best Practices | Practical Design and Copy Tips

I have a confession to make… I have a hoarding problem. Okay, okay, before you judge, let me explain. It’s not what you think! If you knew me personally, you’d…

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November 15, 2017

Content Audit—Yes, There Is One for That Too

When was the last time you performed an audit on your content? (I’ll pause while you think back…) Stumped? Yah, that’s a typical response we often get when we ask our clients…

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