Cultural & Impact Analysis

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July 31, 2019

Change Management Doesn’t Have to be Painful | Five Principles to Employ

The Times, They Are A-Changin’ The evolution is coming. When MarTech began, they promised results – tangible outcomes marketers could depend on. But the results haven’t come as advertised. Software platforms require more…

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March 22, 2018

3 Ways to Crush Niche Marketing by Being Really, Really Good

One of my favorite sessions at this year’s Saastr Annual was The Playbook for Winning in a Vertical Market presented by Ara Mahdessian the CEO of ServiceTitan. I love niche markets, and every business…

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