Customer Success

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March 11, 2019

Customer Sales Process: Growing Revenue with Existing Customers

Sales Process Alignment Introduction This is my final post about the customer marketing process area of LeadMD’s customer marketing framework. Sad times, I know. What started with our Chief Strategy…

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March 4, 2019

Customer Marketing with Gainsight CMO, Anthony Kennada

On this week’s episode of the Marketing Evangelist Network, LeadMD CMO, Andrea Lechner-Becker, welcomes Anthony Kennada to the show. Starting his career in business development, Anthony brings a diverse background…

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February 27, 2019

Customer Marketing Plans Connect Strategy to Tactics

Customer Marketing Introduction This post builds on an introductory article by LeadMD’s Chief Strategy Officer, JT Bricker. Check out his post introducing the customer marketing framework. It provides an overview of…

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February 19, 2019

Customer Marketing Best Practices with Katie Martell

The Unapologetic Truth Teller, Kate Martell If you don’t know Katie Martell, what are you doing with your life? A self-described on-demand marketer (which she says is just a fancy…

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