Data Driven Marketing

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March 7, 2016

How to Become a Mad Marketing Data Scientist

If you’re like a lot of marketers, the era of big data probably leaves you a little anxious. After all, most of us got into this field to do creative…

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February 15, 2016

#C2C16: Crafting Data-Driven Buyer Personas

There’s a lot talk about buyers being more than businesses. But how can we make that actionable? At the end of the day, we know one thing: Our best customers…

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January 22, 2016

How to Measure Marketing Metrics that Matter

To accurately determine the success of your marketing programs and make any course corrections necessary, here are a few key metrics to adopt, measure, and monitor.

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January 6, 2016

Catch More Customers: Become a Content Detective

How to form up a content marketing manhunt to piece together clues about your target audience.

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