Data Driven Marketing

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March 16, 2016

How to Use Lead Nurturing to Get Conversational

The idea of conversational marketing isn’t exactly new. In fact, it first made its appearance in 2007 with Joseph Jaffe’s Join the Conversation. Jaffe’s intention was to teach marketers and businesses how to…

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March 14, 2016

When Marketo Programs meet Salesforce Campaigns [Infographic]

Ever wonder how Marketo and Salesforce.com sync up? Well, wonder no more! In this infographic find out how areas like channels and types work together and even what doesn’t sync between the…

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March 7, 2016

How to Become a Mad Marketing Data Scientist

If you’re like a lot of marketers, the era of big data probably leaves you a little anxious. After all, most of us got into this field to do creative…

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February 15, 2016

#C2C16: Crafting Data-Driven Buyer Personas

There’s a lot talk about buyers being more than businesses. But how can we make that actionable? At the end of the day, we know one thing: Our best customers…

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January 22, 2016

How to Measure Marketing Metrics that Matter

To accurately determine the success of your marketing programs and make any course corrections necessary, here are a few key metrics to adopt, measure, and monitor.

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January 6, 2016

Catch More Customers: Become a Content Detective

How to form up a content marketing manhunt to piece together clues about your target audience.

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