Data Driven Marketing

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March 13, 2019

Healthcare Entrepreneurship, a Podcast Interview with CSO Andy Park

Building a More Connected Future in Healthcare What do you want to be when you grow up? A popstar, movie star or professional athlete? Childhood dreams are often molded into…

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March 6, 2019

Solving the Secret of Selling Men Basics | Driven & Co. Episode: 50 with Michael Dweck

Solving the Secret of Selling Men Basics If you aim at nothing, you’ll hit it every time. Sometimes the key to entrepreneurial success hinges on discovering a solution to a…

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October 22, 2018

Debunking Creative Genius with Allen Gannett | Driven & Co. Episode: 41

 Creators of innovative and awe-inspiring work (from paintings to iPhones) are often looked at with reverie by those who consider themselves unable to perform that type of task. Often…

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October 9, 2018

Why Predictive Marketing Has a New Role in the Market

LinkedIn’s Marketing Solutions Blog asked LeadMD CEO, Justin Gray, about predictive marketing’s past, current and future in the marketing space. In this article, Justin covers the following: Why have marketers…

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September 19, 2018

Ready, Set, Plan (Not Too Fast) How to Prepare the Foundation for an Annual Marketing Plan

I want to make it clear that I’m a Braves fan. That said, I love Yogi Berra quotes. In thinking about planning for the upcoming year, his quote “If you…

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September 3, 2018

How to Create Your Ideal Customer Profile (And Why It’s Important)

When it comes to managing a go-to-market strategy, there is a lot to consider. You know your market, and you’ve worked through segmenting your total addressable market. You’ve even built…

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