Data Driven Marketing
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The Marketing Attribution Landscape Marketing attribution is the practice of collecting and measuring customer touchpoints across multiple channels and then attributing revenue to each of those touchpoints to better understand…
There’s a fine line between showing you care enough to learn about your buyer–and reaching out with something that makes them feel like you’re some kind of stalker.
Basing everything you do on your accounts means every touchpoint with them has to go above and beyond their expectations.
C’mon. Just between us. Should I do this?
It’s about saving you & your team time. Everyone’s talking about marketing automation—especially when it comes to the problems it’s supposed to solve. But how many of those problems are due…