Data Driven Marketing

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August 2, 2018

B2B Attribution Vendors: The Differences Between Bizible, Bright Funnel, Full Circle and Engagio

The Marketing Attribution Landscape Marketing attribution is the practice of collecting and measuring customer touchpoints across multiple channels and then attributing revenue to each of those touchpoints to better understand…

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June 5, 2017

Don't Be a Data Stalker: Make Smarter Connections

There’s a fine line between showing you care enough to learn about your buyer–and reaching out with something that makes them feel like you’re some kind of stalker.

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March 24, 2017

Marketing Automation Isn't Just About Software

It’s about saving you & your team time. Everyone’s talking about marketing automation—especially when it comes to the problems it’s supposed to solve. But how many of those problems are due…

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